3 comments on “New Media: You’re Never Done Learning It.

  1. Robert,

    Thanks for breaking this down. I think it’s an important question for any PR or media professional to think about. While the tools may change in the social space, the idea of social media – an avenue to connect and engage with people and customers – will stay pretty consistent at the foundation.

    A great way to keep up to date with clients is to immerse yourself in content. When I worked in an agency, I would provide various links with summaries throughout the week, so that I was not only educating myself, but educating the client in preparation for things to come. They felt that they not only had a hand in it, but that they were learning. You built trust that education was provided, and we not only wanted to make the brand better, but ourselves better.

    Thanks again for the post!

    Lauren Fernandez, Radian6

    • Aerial and Lauren, thanks much for sharing on this post! I really appreciate you taking the time to do this.

      I like what you said about the tools changing, but the general concept of CONNECTING with people staying the same. I can’t agree more.

      I look forward to continuing to see your thoughts on this blog! Thanks again. :)

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